HARRISBURG, PA – The Pennsylvania Insurance Fraud Prevention Authority (IFPA) has been honored with the 2017 Innovation Torchbearer Award from the Insurance Marketing & Communications Association (IMCA).

IMCA’s annual Innovation Torchbearer Award, one of the most prestigious awards in the insurance industry, recognizes individuals or organizations that have demonstrated innovative ideas or initiatives impacting the insurance industry. The award was presented at IMCA’s 2017 Annual Conference in Scottsdale, Arizona on June 25.

“IMCA selected the Pennsylvania Insurance Fraud Prevention Authority for this prestigious honor as a result of their impactful public awareness campaign, which has become a national model for helping to educate the public on insurance fraud,” said Anna Hargis, IMCA board chair and director of advertising at Shelter Insurance.

Hargis added, “By studying the knowledge base and attitudes of the public multiple times throughout their media campaign, IFPA was able to see a quantifiable difference in the awareness and beliefs about insurance fraud.”

“We're honored that our research-based educational approach to preventing insurance fraud has become a national model and recognized by IMCA," said IFPA Executive Director Tom Donahue, who accepted the award on behalf of the organization. “This stellar industry recognition is a credit to all the hard working talent behind our “Know The Risks, Know The Penalties” and “See How They Lie” campaigns, as well as all the SIU and law enforcement agents who fight consumer insurance fraud every day in Pennsylvania.”

“When we originally conducted research back in 2008, we found that most Pennsylvania consumers didn’t know exactly what insurance fraud was,” said Donahue. “We wanted them to understand that something such as lying on a claim is a felony with the potential for criminal penalties.”

Those findings led to the creation of an award-winning campaign featuring compelling, real-life scenarios to illustrate instances where a moment of bad judgment can have serious, life-changing consequences. The campaign has utilized a full complement of mediums – television, radio, digital, web, out-of-home, point-of-sale and others as appropriate opportunities arise. Public relations efforts and social media outreach provided additional texture to the overall integrated marketing communications plan.

Among the IFPA’s many achievements:

  • Created a shift in consumer perception and behavioral attitudes toward committing insurance fraud
  • Freed up time and resources previously spent on bogus claims and allowed investigators to concentrate on large-dollar crimes by organized insurance schemers
  • Became a best practices model currently being used in 33 other states

Other nominees for the 2017 IMCA Innovation Torchbearer Award were Allstate Business Insurance, Jornaya and The Doctors Company.

Nominees were judged by a panel of IMCA board members and scored on three key areas: overall impact of innovation on a national or international level, impact of innovation on a respective insurance industry segment and degree of innovation deployed in the executed creative strategy.

Past winners of the annual IMCA Innovation Torchbearer Award, initiated in 2012, include USAA; Esurance, An Allstate Company; Swiss Re; Insurance Information Institute (III); and Insurance Institute for Business & Home Safety (IBHS).

About IFPA

The IFPA was created in 1994 by the Pennsylvania General Assembly through Act 166, Pennsylvania’s Insurance Fraud Prevention Act, to arm law enforcement with the resources necessary to fight insurance fraud in the Commonwealth. For more information about the IFPA and the See How They Lie campaign, visit www.helpstopfraud.org, and www.seehowtheylie.com.

About the Insurance Marketing & Communications Association (IMCA)

IMCA (www.imcanet.com) is the oldest insurance marketing association in North America with roots tracing back to 1921. Membership includes leading international and domestic multi-line insurance companies and brokerage firms, regional and specialty companies, general agencies, and prominent industry suppliers. The organization represents over 120 companies, including the top five North American property/casualty writers. Members include senior level management and professional staff working in the areas of corporate communications, advertising, public relations, marketing communications, marketing and sales promotion, marketing research and technology.

During an award ceremony at the 2017 IMCA Annual Conference, IFPA executive director Tom Donahue (2nd from right), joined by Virginia Roth, president of IFPA marketing communications agency partner PPO&S, was presented the Insurance Marketing & Communications Association Innovation Torchbearer Award by Mark Friedlander (far left), The Main Street America Group head of corporate communications. Also participating was Lee McDonald, group vice president at A.M. Best Company, sponsor of the award ceremony.

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Report Insurance Fraud!

This website provides a listing of law enforcement agencies that fight fraud. To report anonymously, consumers can call the National Insurance Crime Bureau’s tip line at 1-800-TEL-NICB or the IFPA’s tip line at 1-888-565-IFPA.