This Fraud Prevention Campaign Takes a Walk on the Wild Side
Every Pennsylvanian with a driver’s license needs to understand the ins and outs of auto insurance fraud. That includes newbies who have recently passed their test and other younger drivers who have already been on the road a few years. Making drivers knowledgeable from the start could help them steer clear of committing insurance fraud for a lifetime.
That’s why IFPA targeted younger adults (as well as driving-aged teens) with its “Don’t Be A Weasel” awareness campaign. Getting the attention of these hard-to-reach audiences required an arsenal of contemporary tools including animated cartoon clips, YouTube videos, Twitter posts and other social media platforms.
Check out more videos on IFPA’s Don’t Be A Weasel YouTube channel.