Making citizens aware of the serious issue of insurance fraud is critical to Pennsylvania’s fraud-fighting effort. The premise is that if people like you know what insurance fraud is, the severity of the crime, and its potential risks and consequences, the less likely you will be to commit it. However, research conducted for this campaign found that most Pennsylvania insurance consumers do not know exactly what insurance fraud is — so that’s where this campaign begins.1

Each hard-hitting, informative campaign component illustrates a different type of fraud through the use of a real-life situation. In TV spots and radio commercials, scenarios depict a “point of decision” where the unwary or unwise consumer could make a bad choice.

And for new and younger drivers, we used cartoons, comics and humor to get their attention and educate them so they make the right decisions down the road.

While research found that most people do not and would not commit insurance fraud,2 these messages reach out to those with the capacity to engage in criminal activity with cautions about the potential penalties and consequences of such actions. The objective of the campaign is to reduce instances of “opportunistic” fraud — situations where people are presented with opportunities to make a good or bad decision.

References


1Center for Opinion Research, Floyd Institute of Public Policy‚ “Baseline Survey‚” January 2009.

2Center for Opinion Research, Floyd Institute of Public Policy‚ “Baseline Survey‚” January 2009.

Videos

True To Life

:30 Ad

Clumsy Con

:30 Ad

Crash and Buy

:30 Ad

Fraud Type: Auto

Bad Day

:30 Ad

Fraud Type: Auto

Boyfriend

:30 Ad

Fraud Type: Health

Lost and Found

:30 Ad

Fraud Type: Auto

Bigger TV

:30 Ad

Fraud Type: Homeowners

Weekend Warrior

:30 Ad

Fraud Type: Workers' Comp

Asking for Trouble

:30 Ad

Fraud Type: Auto

Permanent Record

:30 Ad

Fraud Type: Auto

Hitting the Roof

:30 Ad

Fraud Type: Homeowners

Handcuffed in Harleysville

"See How They Lie" Campaign

Fraud Type: Auto

Lying in Lansdowne

"See How They Lie" Campaign

Fraud Type: Auto

Rotten in Reading

"See How They Lie" Campaign

Fraud Type: Health

Boneheaded in Bethlehem

"See How They Lie" Campaign

Fraud Type: Workers' Comp

Desperate in Doylestown

"See How They Lie" Campaign

Fraud Type: Auto

Shameless in Somerset

"See How They Lie" Campaign

Fraud Type: Auto

Greedy in Gettysburg

"See How They Lie" Campaign

Fraud Type: Auto

Clueless in Clearfield

"See How They Lie" Campaign

Fraud Type: Auto

Radio Commercials

Clumsy Con

Crash & Buy

Fraud Type: Auto

Asking for Trouble

Fraud Type: Auto

Criminal Record

Fraud Type: Auto

Hitting the Roof

Fraud Type: Homeowners

Text & Lie

"See How They Lie" Campaign

Fraud Type: Auto

Rate Evasion

"See How They Lie" Campaign

Fraud Type: Auto

Fake Injuries

"See How They Lie" Campaign

Fraud Type: Workers' Comp

Thumper

"See How They Lie" Campaign

Fraud Type: Workers' Comp

Strum

"See How They Lie" Campaign

Fraud Type: Workers' Comp

Free Upgrade

"See How They Lie" Campaign

Fraud Type: Homeowners

Tornado

"See How They Lie" Campaign

Fraud Type: Homeowners

How Low

"See How They Lie" Campaign

Fraud Type: Health

Surprise

"See How They Lie" Campaign

Fraud Type: Health

Ditch the Jag

"See How They Lie" Campaign

Fraud Type: Auto

Liar, Liar, Car on Fire

"See How They Lie" Campaign

Fraud Type: Auto